If you are a customer with a product-related inquiry, please contact us at www.toro.com/en/customer-support/contact. If you are a member of the media, please contact the appropriate individual shown below:

Agriculture (Micro Irrigation)
Cortney Kesselman
619-596-2102
cortney.kesselman@toro.com
Golf (Equipment)
Bob Vandenboom
952-887-8969
bob.vandenboom@toro.com
Homeowner (Equipment)
Christine Cheng
952-887-8460
christine.cheng@toro.com
International
Karine Watne
952-887-8531
karine.watne@toro.com
Landscape Contractor Equipment
Christine Cheng
952-887-8460
christine.cheng@toro.com
Siteworks Systems
Luann Monahan
952-887-7220
luann.monahan@toro.com
Sports Fields & Grounds (Equipment)
Paula Sliefert
952-887-7107
paula.sliefert@toro.com
Corporate (General Media Inquiries)
Branden Happel
952-887-8930
branden.happel@toro.com

Toro Celebrates 100 Years Serving the Golf Industry

Centennial milestone made possible through customer relationships, innovation and distribution network

Feb 05, 2019  |   Golf

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BLOOMINGTON, Minn. – The Toro Company has reached the 100-year mark in serving the golf industry. In 1919, Toro developed the industry’s first motorized fairway mower, the Toro Standard Golf Machine, for The Minikahda Club, in Minneapolis, Minnesota. By mounting five individual reel mowers onto the front of a farm tractor, Toro helped courses increase productivity by replacing the labor and time intensive use of horse-drawn equipment.

Toro credits their longevity in the industry to four key factors – listening closely to its customers, developing innovative products based on feedback and available technology, long-standing customer relationships, and establishing close cooperative ties with an outstanding distribution network to deliver great local service and support.

This formula has led to revolutionary product launches and an ever expanding breadth of product offerings over the last century.  Well-known brands such as Greensmaster®, Reelmaster®, Groundsmaster®, Workman®, ProCore®, MultiPro®, SandPro® and others have become synonymous with quality, durability and value. 

A few historic examples of innovations for the golf course industry include the first flexible frame fairway mower in 1921, the first golf utility vehicle — the Toro Knockabout — in 1930, new valve-in-head sprinklers in 1964, the versatile Toro Sand Pro series in 1972, the first contour-following Flex Head greensmowers in 1986,  and the first lithium-ion powered greensmower — the Greensmaster eFlex — in 2012.

Toro’s people are also largely responsible for the longevity of the company. Topping the long list of influential Toro employees over the past century is the company’s first president and co-founder, John Samuel Clapper, who personally held several patents for golf course equipment, including the first electric-powered (corded) greensmower in 1928. Also on that list is Dr. James “Doc” Watson, who joined Toro in 1952, and is revered as a pioneer in agronomics, a teacher to customers and Toro employees alike, and a legend in the golf industry.  Another industry pioneer who worked with Toro is John Singleton, who joined the company in 1967 and was instrumental in establishing Toro’s position as a leader in golf course irrigation.

“Without a doubt, we owe much of our success to the Toro employees who have helped shape the golf industry with countless innovations,” said Rick Rodier, vice president and general manager of Toro’s Commercial Business. “But we wouldn’t be here today without the Toro customers across the globe who put their faith and trust in our products every day. As we celebrate a century in the golf industry, we simply want to say thank you to our customers and channel partners for continuing to put your trust in Toro people and products.”

The Toro Company was founded on July 10, 1914, and for the first five years focused primarily on providing engines for the Bull Tractor Company and other tractor and truck companies, and developing the first Toro-designed piece of farm equipment – the power cultivator – before shifting focus to mowing products. To learn more, visit toro.com.

 

Bob Vandenboom  |  Golf (Equipment)  |  952-887-8969  |  bob.vandenboom@toro.com
Andrew Gillman  |  Performance Marketing  |  515-273-2482  |  andrewg@performancemarketing.com
About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative solutions for the outdoor environment including turf maintenance, snow and ice management, landscape, rental and specialty construction equipment, and irrigation and outdoor lighting solutions. With sales of $2.6 billion in fiscal 2018, Toro’s global presence extends to more than 125 countries. Through constant innovation and caring relationships built on trust and integrity, Toro and its family of brands have built a legacy of excellence by helping customers care for golf courses, sports fields, public green spaces, commercial and residential properties and agricultural operations. For more information, visit http://www.thetorocompany.com/.